Salesperson textbook (Beginner, Intermediate, Advanced)

Author: Ge Wei (Editor)
Publisher:
Publish Date: 1999-05-01
Features: This book is organized by the Vocational Skill Qualification Center of the Ministry of Labor and Social Security, the Teaching Material Office of the Ministry of Labor, and China Labor Publishing House, and is intended for vocational skill assessment and training. It introduces the knowledge and skill requirements for primary, intermediate, and advanced salesperson assessments, covering market and marketing knowledge, producer markets, consumer markets, intermediaries' market knowledge, public relations and social etiquette knowledge, basic legal knowledge, sales procedures and main stages, market research, advertising, and sales management. This book serves as training material and self-study guide before assessments, as well as teaching resources for students and teachers of salesperson majors in various vocational and technical schools. It can also be referenced by professionals working in sales.