Modern Enterprise Management (Second Edition)

Author: Zhao Yousheng, Fan Xiunan
Publisher:
Publish Date: 2006-12-01
Features: This book is written based on the characteristics of vocational and technical education and the needs of teaching. It is divided into 10 chapters, including Introduction to Modern Enterprise Management, Modern Enterprise System, Marketing, Modern Enterprise Strategic Management, Modern Enterprise Production and Operations Management, Modern Enterprise Quality Management, Modern Enterprise Financial Management, Modern Enterprise Human Resource Management, Technology Economy Analysis, and Management in the New Century. The book takes "what should be known" and "what should be mastered" as the starting point, with theoretical knowledge limited to what is necessary and sufficient, emphasizing practical application. It highlights the basic concepts and principles of modern enterprise management, with a broad perspective, innovative concepts, concise content, and is suitable for non-management majors in vocational and technical colleges and adult secondary colleges. It can also be used as a reference for teachers and students in ordinary universities and relevant enterprise management personnel.