Push open the window of microcosm

Author: Yang Youzhong
Publisher:
Publish Date: 2007-01-01
Features: Brands are increasingly becoming the engine for wealth preservation and growth for enterprises, individuals, and even nations in the current stage. Pushing Open the Micro Window reveals the driving rules of industrial design for businesses through simple language and vivid stories. It also delves into the successes and failures of super brands both domestically and internationally, providing in-depth practical insights. In the book, readers will not only understand the universal market that causes some brands to fade away within three to five years but also grasp the success rules that allow "downtrodden" brands to turn their fortunes around. More importantly, you will learn how to skillfully apply brand personality to your brand's sustainable success decision-making. The unconventional methods of creating "cool" products depend on your brand's market objectives, not just simple application. Whether you can draw inspiration from the book's unconventional ideas also depends on whether you truly love your brand.