Corporate Social Responsibility Action Guide

Author: Yin Gefei
Publisher:
Publish Date: 2006-03-01
Features: The values and principles of corporate social responsibility act as a compass, guiding companies toward the right direction of development; the codes of conduct and standards of corporate social responsibility serve as a roadmap, leading companies to achieve higher levels of responsible competitiveness. In an increasingly competitive market, social responsibility is inevitably becoming a standard for corporate success, and the initial emergence of the competitive rule system of corporate social responsibility cannot be ignored by companies. Social responsibility management should not be just a single action but should be integrated into the framework of corporate sustainable development. It can be anticipated that corporate social responsibility management will soon become an indispensable topic on the daily agenda of many companies. This book is a of the authors' learning and reflection on corporate social responsibility issues over the past two and a half years, as well as a crystallization of their joint exploration with companies both domestically and internationally. The publication of this book will contribute to the development of corporate social responsibility in China, particularly in helping Chinese companies correctly understand corporate social responsibility, establish corporate social responsibility management systems, and enhance their international competitiveness. The book outlines some basic knowledge of corporate social responsibility; the main content includes the origin, meaning, corporate social responsibility movement, codes of conduct and standards of corporate social responsibility, etc.; and it focuses on introducing 21 representative corporate social responsibility initiatives, principles, standards, and tools.