China Marketing and Planning Elite Forum - Thinking Determines the Outcome

Author: None
Publisher:
Publish Date: 2006-01-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century. It is an outstanding work of Chinese local marketing and planning culture at the current stage, serving as a stage for the original works of Chinese marketing and planning elites. It reflects the innovative spirit of Chinese marketing and planning elites based on their understanding of the national conditions. This book is one of the series, with the theme "Thought Determines Outcome." The author, based on practical experience, shares some innovative theories in marketing and planning. Building a cultural system for local marketing and planning, focusing on the crystallization of elite wisdom and practical truths! This book analyzes the marketing ideas and strategies of enterprises from aspects such as brand, positioning, distribution, channels, promotion, industry, Olympic marketing, and practical planning.