E-commerce management

Author: Du Jiangping, Editor-in-Chief
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the 21st Century E-commerce Series textbooks jointly compiled by universities across the country. Based on a brief introduction to the development of e-commerce management theory and practice, the book analyzes the environmental factors of e-commerce management, elaborates on the management of the "four flows" (business flow, information flow, capital flow, and logistics flow) in e-commerce, and then explores enterprise operation management, customer management, human resource management, and project management under e-commerce. Finally, it introduces e-commerce management software from an applied experimental perspective. The book consists of 12 chapters, each accompanied by key points, chapter summaries, thinking and exercises, and case applications, enabling readers to effectively master the theory and methods of e-commerce management. This book emphasizes the combination of theory and practice and can be used as a textbook for undergraduate e-commerce majors in universities, as well as for vocational and technical college students majoring in e-commerce. It is also a valuable reference for e-commerce practitioners and researchers.