Strategic Management Achieve Competitive Advantage

Author: Thompson et al. (USA), translated by Lan Hailin et al.
Publisher:
Publish Date: 2006-07-21
Features: This book focuses on the topic of how to gain competitive advantage and is divided into four parts for discussion: Introduction; Core Concepts and Analytical Tools; Strategy Formulation; Strategy Implementation. Compared to other strategic management textbooks that contain too many details and cover a wide range of topics, this book is more concise, vivid, and easier for readers to grasp. It presents more convincingly and realistically, offering greater guidance to readers. This book can serve as a textbook for senior undergraduate students, graduate students, MBA, and EMBA students in universities, as well as a reference book for in-service training of corporate management personnel.