Make your product marketing interconnected

Author: Wang Qiang, Editor-in-Chief
Publisher:
Publish Date: 2006-07-21
Features: This book summarizes the key issues that enterprises should pay attention to in the marketing process, such as price, market, and strategic positioning, into eight-step methods. It also provides detailed explanations with success cases from more than 30 well-known domestic and international companies, including Walmart, Lenovo, and Kodak.