Small Business Management – The Gateway to Entrepreneurship (12th Edition)

Author: Justin Langneke
Publisher:
Publish Date: 2006-11-01
Features: Compared to large enterprises, small business management has qualitative differences. It can even be more complex and challenging to some extent. However, the process of entrepreneurship, survival, and growth follows inherent patterns and methods. Research on corporate history shows that many startup failures stem from the inability to apply the right management methods at the right time. Justin Langneke's Small Business Management: The Gateway to Entrepreneurship has been continuously revised and reprinted for nearly four decades, earning widespread respect and a dominant market share. Entrepreneurs need dreams, ideas, perseverance, and more importantly, step-by-step guidance to lead them toward success in their entrepreneurial and growth journey. This book is an excellent assistant for startup entrepreneurs, and its decades of glorious history and millions of readers serve as the best testament.