Marketing Self-Study Guide and Practice Papers for Business Management and Financial Management Majors

Author: Writing Group for the Mock Exam of "Marketing"
Publisher:
Publish Date: 2001-06-01
Features: This book includes 12 sets of mock exam papers and reference answers for the compulsory course "Marketing" in the Sino-foreign cooperative Business Management and Financial Management programs of higher education self-study examinations. Each mock exam paper provides cases, requiring readers to analyze and answer the questions based on their acquired knowledge. The mock exam papers consist of two parts: mandatory questions and optional questions. In addition to providing answers to the questions, the solutions also include scoring criteria for each question. This book is highly practical and targeted, making it an ideal resource for self-study exam candidates to achieve comprehensive review and exam preparation purposes.