Enterprise Strategic Management (Revised Second Edition)

Author: Song Yun
Publisher:
Publish Date: 2000-06-01
Features: Enterprise strategic management is the foundation of a company's survival. Under market economy conditions, strategic decision-making serves as the guiding principle for corporate actions, ensuring the rational allocation and full utilization of resources, with its success directly impacting the rise or fall of the enterprise. It is also the foundation of corporate development, determining the direction, trajectory, and path forward. Focusing on enterprise strategic management is a crucial aspect of advancing management operations at a higher level, an effective way to improve management standards, and a significant indicator of management capabilities. Based on the integration of domestic and international theories of enterprise strategic management and cutting-edge disciplines, combined with China's specific national conditions, this book comprehensively and systematically elaborates on the fundamental knowledge, theories, and methods of enterprise strategic management, providing a detailed introduction to its origins, development, main contents, and management processes. It analyzes various elements such as the external environment-situation and internal resources-capabilities. It also examines overall and basic strategies that can be used by enterprises one by one. Additionally, it offers unique insights on how to cultivate strategic managers with Chinese characteristics.