Public Relations Language Art (Third Edition)

Author: Pan Xiaojue
Publisher:
Publish Date: 1998-01-01
Features: This book discusses the theoretical foundations, forms, essence, and main methods of public relations language art, and introduces the language art in social settings, argumentation methods in public settings, negotiation techniques in business settings, and promotional language art in marketing settings, respectively.
Introduction Content Summary
Public relations language art is an important branch of public relations. This book explores both the theory and practice of public relations from a linguistic perspective. The book discusses the theoretical foundations, forms, essence, and main methods of public relations language art, and introduces the language art in social settings, argumentation methods in public settings, negotiation techniques in business settings, and promotional language art in marketing settings, respectively. The book emphasizes the combination of theory and practice, with rich case studies, demonstrating strong illustrative, operational, and practical value. It is suitable for public relations professionals at all levels and has been listed as a textbook for public relations majors in universities.