E-commerce Basics () (Shang Jiancheng)

Author: Shang Jiancheng
Publisher:
Publish Date: 2007-01-04
Features: This book is a recommended teaching material by the Ministry of Education for vocational schools' e-commerce programs. It primarily covers topics such as an overview of e-commerce, classification and applications of e-commerce, functions and structure of e-commerce, business processes and key stages of e-commerce, technical implementation of e-commerce, e-commerce security systems, e-commerce marketing strategies, case studies of successful e-commerce, and common e-commerce terminology. Review questions are provided at the end of each chapter. This book can be used as a textbook for e-commerce foundation courses in vocational schools for e-commerce and related programs, as well as for on-the-job training materials.
Introduction: This book is designed to meet the needs of vocational schools' e-commerce programs