Designer commercial color design

Author: Quan Ningjie
Publisher:
Publish Date: 2006-12-01
Features: This book is an educational resource that helps readers understand the cultural significance of color, as well as a professional guide discussing creative ideas, information, and methods for color design and color marketing. The rich content of this book offers different benefits to various readers. For business owners, it provides inspiration for color marketing; for designers, it helps in formulating new design strategies through the successful examples covered in the book; and for beginners in color design, it introduces the power and influence of color. The author is currently a member of the Association Internationale de la Couleur (AIC), a corporate member of the Korea National University of Arts, professor of spatial design at the Department of Design, College of Fine Arts, and president of the Fine Arts Association. He is a renowned expert in colorology. In the book, the author elaborates on the fundamental theories of color and design, supported by extensive evidence, and explains the crucial role of color design in corporate marketing through successful examples of color application by world-renowned companies. This book serves as an educational resource to help readers understand the cultural significance of color, as well as a professional guide discussing creative ideas, information, and methods for color design and color marketing. The target readers of this book are designers, business owners, and beginners in color design.