Business and Management Communication (English Edition. Original Book 5th Edition)

Author: Kitty O.
Publisher:
Publish Date: 2002-01-01
Features: This book systematically and comprehensively elaborates on the importance and complexity of business and management communication, deeply analyzes various reasons that affect communication realization, and strives to inspire people to consciously change traditional thinking patterns to adapt to the situation, become increasingly 'internationalized', and enhance competitiveness. The book also provides a detailed explanation of various communication forms in the current business world, covering aspects such as establishing starting points, selecting content, organizing materials, clarifying target audiences, and precautions. The numerous practical cases and examples in the book enable us to gain an in-depth understanding of the trends in international business development and expose us to many internationally recognized rules of business communication, which have strong practical guiding significance for China to achieve alignment with the international community.