Introduction to Exhibition and Convention

Author: Gong Ping, edited by Zhao Weiping
Publisher:
Publishing Time: Not available
Features:
· Suitable for teaching materials in exhibition and convention courses for practical-oriented undergraduate programs, vocational colleges, and adult higher education institutions. It is also suitable for teaching use in management, economics, and related disciplines, as well as for reference by industry professionals.
· Jointly developed by more than ten institutions, including Fudan University, East China Normal University, Shanghai Normal University, Shanghai University of Technology, Shanghai University of Engineering Science, and Suzhou University of Science and Technology, as well as influential enterprises, leveraging their strengths in both theory and practice.
· The content reflects broad job adaptability, applicability, and operability. Theoretical selections and explanations are grounded in practical contexts. Based on theories, there are numerous case studies with real-world backgrounds, emphasizing the practicality and applicability of the textbook, making it a hands-on guide for immediate application after completion.
· New format and layout, integrating teaching aids with the main text, teacher guidance, case studies, and exercises to facilitate teaching. With the success of Beijing's bid for the 2008 Olympics and Shanghai's bid for the 2010 World Expo, China's exhibition industry has entered a rapid growth phase, currently expanding at a rate of 20% annually. The rapid development of the exhibition industry, along with the increasing trends of internationalization, scaling, and specialization, has placed ever-higher demands on both the quantity and quality of exhibition professionals. To meet the industry's need for high-quality talent, many universities have introduced exhibition-related majors. This book was developed in response to this trend. The book is divided into nine chapters:
Chapter 1 introduces the connotation, characteristics, essence, types of exhibitions, and their role in macroeconomic development;
Chapter 2 covers the historical origins, development, and future trends of exhibitions;
Chapter 3 explains the knowledge of organizing exhibitions;
Chapter 4 discusses how to organize conferences;
Chapter 5 provides insights into domestic exhibition participation;
Chapter 6 covers overseas exhibition participation;
Chapter 7 introduces the knowledge of audience visits to exhibitions;
Chapter 8 discusses the management, organization, and policies of exhibitions domestically and internationally;
The final chapter briefly introduces some renowned exhibitions in China and around the world.
The key features of this book are:
1. The text is as concise as possible to reduce printing costs and improve cost-effectiveness.
2. Most chapters are organized in chronological order, ensuring strong logical structure.
3. Each chapter begins by outlining learning objectives and basic concepts for readers, followed by key points, summaries, cutting-edge issues, case studies, exercises, and thought questions (with answers to some questions), and concludes with practical training tasks. This arrangement facilitates both self-study and teaching.
This book is suitable for use as a teaching material in exhibition and convention courses at universities and for reference by industry professionals.