Media Human Resource Management

Author: Liu Shuerui, Zhang Dan (editors)
Publisher:
Publish Date: 2006-04-01
Features: This textbook not only systematically introduces the basic principles and methods of human resource management but also closely aligns with the actual situation of media organizations to elaborate on the characteristics and processes of media human resource management. Additionally, knowledge reference points, short notes, cases, and reflection questions are included in each chapter to facilitate students' understanding and mastery of the course. This book can be used as a textbook for undergraduate students in journalism and communication-related majors in higher education institutions, as well as a training manual for journalists, editors, and media business management personnel. It can also serve as a reference for other relevant professionals.