Life insurance salesperson marketing script

Author: Lu Ren
Publisher:
Publish Date: 2002-12-01
Features: In the life insurance industry, success and prominence are achieved more through practice than theory. Selling life insurance is 30% theory and 70% practice. Marketing is both a science and an art. When you soar in the sky of life insurance marketing, The Life Insurance Salesperson's Conversation Skills will become your wings, accompanying you to high flight. — Xie Yingxin, Training Department Manager of Taikang Life Insurance Company
There are no people who cannot be communicated with, only those who haven’t found the right conversation skills. If you study one conversation skill every day, I believe you and your clients will achieve win-win communication. — Meng Zhaochun, Chairman and Chief Trainer of Beijing Chunfeng Insurance Sales Education and Training Co., Ltd.
With China’s official entry into the WTO, the life insurance market in our country has gradually opened up to foreign competition. Major international individual insurance companies have recognized the huge potential of China’s life insurance market and are rushing to enter. Joint-venture and foreign-owned life insurance companies are competing head-to-head, and the life insurance industry is on the verge of unprecedented prosperity. From the perspective of experts, the life insurance industry is one of the most popular professions in the 21st century.
In foreign countries, millions of people work in the life insurance industry, and a significant number of them have become millionaires. Clement Stone of the United States started selling life insurance at the age of 16 and became a millionaire by 36. Additionally, figures like Berg, Hironobu Hara, and Tetsuzo Saito have emerged as world-class life insurance giants and countless billionaires in the global life insurance market, hailed as heroes by millions.
In China, with a population of 1.3 billion, there are currently few people working in the life insurance industry, yet a massive life insurance market awaits division. Judging by the current quality of life insurance salespeople, it remains challenging to truly secure a piece of this market for oneself. Therefore, the question of how to quickly improve oneself to become a life insurance salesperson has been placed before us.
This book is a guide to refining your communication skills, teaching you how to take the first step toward success at the starting line of the life insurance industry. The book is rich in content, filled with vivid examples, presents novel topics, and is easy to understand. Readers will quickly grasp its value and significance within just three minutes of reading.