International Corporate Management - (4th Edition)

Author: Yuan Yijun
Publisher:
Publish Date: 2006-11-01
Features: As a series textbook for Master of Business Administration (MBA) students, this book explores the selection of content and arrangement of chapters, striving to systematically provide readers with the latest research findings in this field. First, the book elaborates in detail on the concepts of international companies, multinational companies, global companies, and transnational companies, and discusses their connections and differences from various perspectives in relevant chapters. Second, most of the content in this book is based on the works and textbooks published in recent years on transnational company management abroad, reflecting the latest trends in theoretical research in this field. Third, the selection of content in this book avoids overlap with other related disciplines to better highlight the characteristics of transnational corporate management. Transnational company management is a field that requires continuous updates in content. The author hopes that the efforts mentioned above will enable readers to gain greater benefits from reading this book.