Long-term management

Author: Liu Xin
Publisher:
Publish Date: 2007-01-01
Features: Short-term behavior in corporate management is very common, and it has led to a large number of "fluke" enterprises. This book addresses this contradiction by taking a strategic perspective and elaborates on long-term management in detail from nine aspects: corporate culture, long-term goals, corporate systems, team building, alliance strategies, and brand building.