Author: Song Xianzhong
Publisher:
Publish Date: 2006-12-01
Features: The guiding principle for compiling this book is to reflect the future direction of management accounting, and to construct the chapter system based on "strategy as the warp and value chain as the weft." At the strategic level, the book covers strategic positioning, the basics of strategic management, the strategic implementation support system, strategic execution, strategic control, strategic evaluation, strategic expansion. From the value chain perspective, it primarily focuses on how to manage the value creation process from product research and development to customer service. This overlaps with strategic execution.
Strategic Management Accounting and Value Chain Analysis
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