Corporate Image Introduction - CI Planning in the Era of Advantage Integration

Author: Liu Ruiwu
Publisher:
Publish Date: 2006-12-01
Features: This book is a national-level planning textbook for the 15th Five-Year Plan of general higher education. It introduces corporate image and marketing activities, as well as how product competitiveness helps establish corporate image. The book covers marketing strategies and corporate image shaping, the interactivity of advantage strategies and corporate image promotion, and more. At the end of the book, there are excellent CI cases from domestic and international enterprises, further illustrating that corporate image introduction is an indispensable measure in corporate development. This book can serve as a textbook for advertising majors and related disciplines in universities, as well as a reference for professionals in relevant industries.