Read Ads Together with the Ancients

Author: By Guoqing You
Publisher:
Publish Date: 2006-12-01
Features: Advertising is a beautiful urban landscape and a form of commercial aesthetics. Even in ancient times, people unknowingly incorporated the aesthetics and charm of different eras into various advertisements. — Feng Jicai, Vice Chairman of the Chinese Literature and Art Federation and Chairman of the Chinese Folk Literature and Art Association
Folk traditional culture is a tree of eternal life. — Liu Kui-li, President of the Chinese Folklore Society
Combining theory and fieldwork to explore new approaches in urban folklore culture research. — Tao Ligang, President of the International Asian Folklore Society
Old paper is warm. — Yun Xizheng, Committee Member of the National Cultural Relics Appraisal Committee and Cultural Relics Expert
This book is the first in China to comprehensively and systematically introduce the history of Chinese advertising in a conversational style. Its features lie in its accessibility and appeal to both scholars and the general public, making it highly collectible and appreciable. The author, a renowned old advertising collector in China, narrates the 2,000-year history of Chinese advertising in a light and lively manner, offering readers both knowledge and enjoyment. It holds academic value while also being loved by society and the masses.
The development of the market economy and the advertising industry are closely linked today. Advertising is not only a commercial activity but also an artistic one, reflecting folk culture and customs of a specific historical period. How did merchants in ancient society successfully use advertising? From this book, modern readers can gain valuable insights and unique artistic enjoyment.