Seeking strategic advantages

Author: Chen Jian
Publisher:
Publish Date: 1998-12-01
Features: After long-term theoretical discussions and practical exploration, China has finally embarked on the necessary path of a market economy. In these years around the turn of the century, we bear the historical responsibility of building a market economy system to prepare for the takeoff in the next century. The key project is to establish a modern corporate system, standardize corporate operational mechanisms, and reconstruct the micro-foundations for the market economy. Currently, reforms toward modern corporate systems are vigorously unfolding and deepening across the country. More and more enterprises have initially acquired the property rights structure and organizational system of modern enterprises, exploring steady and efficient operational strategies, and a new generation of entrepreneurs is forming. The "Company Leadership Outline" series is introduced to meet this practical need. Its purpose is to improve the thinking patterns and knowledge structures of middle and senior management personnel in Chinese enterprises at this stage, helping them establish management concepts suitable for the new business environment, and enhancing their management quality and decision-making capabilities. "A tree outside the garden can add beauty to it." Modern corporate management science was introduced to China 20 years ago. In recent years, publications in this field within the country have been countless, most of which introduce the business management systems and experiences of Western countries, while others are sets of imported MBA textbooks. Compared to these, the "Company Leadership Outline" series highlights the following features:
The structure and layout of the entire series are scientific and rational. Modern corporate management science covers a broad scope, including any research related to corporate management activities, whether it involves personnel, funds, or financial management, all fall under the of corporate management science. This series does not encompass all subjects of corporate management but selects core, important, and essential topics from modern corporate management through a clear and rigorous logical structure. The entire seven volumes strive to use a concise structure and limited space to deliver as much knowledge and skills as possible. Additionally, the series takes into account the needs of modern commercial banks and financial companies. Most corporate management books pay little attention to financial enterprise management, failing to meet the needs of financial managers to update their professional knowledge or the needs of general corporate leaders to understand the operational mechanisms of financial enterprises. In light of this, the series not only focuses on the commonalities of general corporate management but also fully considers the uniqueness of financial enterprise management.
The content of each volume is concise and practical. The treatment of content in each volume emphasizes two characteristics. The first is targeting. The series targets highly educated corporate professional managers and middle and senior leaders to promote the establishment of modern management concepts and improve decision-making quality. Therefore, the authors have made appropriate selections in the content, highlighting the main principles and thinking methods of basic decision-making, allowing readers to grasp the essence of each topic directly and achieve twice the result with half the effort. The second is practicality. The authors extensively reviewed the latest corporate management literature from Western countries, absorbing the newest research and practical achievements while fully considering the realities of China. The series does not directly introduce or simply describe Western experiences but integrates relevant content in a logical structure, thinking patterns, and language habits that are readily accepted by well-educated corporate managers, guiding readers to conduct scientific analysis and decision-making on related issues. Additionally, the series aims to broaden readers' perspectives and enhance their management quality, providing in-depth yet accessible explanations of profound management theories, with a focus on modern corporate management decision-making methods.
The main content of each volume is as follows:
- Bank Expert Management: Based on the increasing complexity and fierce competition in the market economy environment, this book comprehensively elaborates on the essentials of modern commercial bank management, presenting strategies, management techniques, and business innovations from multiple perspectives.
- Corporate Behavior Management: This book studies the psychological and behavioral patterns of corporate personnel, aiming to enhance managers' ability to predict, guide, and control behavior, providing valuable references for solving key issues in corporate behavior management and achieving business goals.
- Seeking Strategic Advantages: With a logical framework of understanding strategy, self-examination, environmental assessment, strategic analysis, strategic description, implementation, and control, combined with cases from China and abroad, this book focuses on practical and effective analysis principles and methods for each stage of strategic management, briefly describing various universal strategies derived from management practice, greatly benefiting corporate managers in strategic thinking and decision-making.
- Future Corporate Leadership: The first part introduces the basic theories of leadership science, integrating the latest research in the field, and systematically analyzes the patterns of leaders' personal characteristics, behavioral styles, and methods, allowing readers to easily grasp the essential elements and leadership techniques. The second part, based on these theoretical conclusions, adopts a thematic approach, using vivid cases to showcase the behavioral art of future corporate leaders in various aspects, inspiring readers in a pleasant atmosphere.
- Cost Control and Decision Making: This book aims to help managers establish the basic concepts of cost management, enabling them to use cost management principles to improve the quality of operational decisions. The authors strive to present the essence of cost management in a clear logical structure and limited space, going beyond the technical details of management accounting and highlighting the intrinsic connection between cost management and operational decision-making, allowing readers to grasp the core of cost management directly.
- Corporate Financial Statement Analysis Techniques: While systematically discussing the structure, principles, preparation methods, and essence of China's current financial statements, this book focuses on the role of techniques and experience in financial statement analysis practice. It also dedicates a section to systematically introducing inflation accounting and financial statement analysis for special industries, making it a rich, practical, and analytical-focused specialized work that combines theory with practice.
- Stakeholder Management: Starting from the relationships between the company and its stakeholders, such as shareholders, employees, consumers, the government, the community, and the natural environment, this book analyzes social responsibilities, ethical norms, and other issues involved in corporate activities, discussing how modern enterprises should effectively manage their stakeholders and formulate corporate public policies, revealing the intrinsic relationship between stakeholder management and the modern enterprise's pursuit of profit growth.
The authors of the series are a group of middle-aged and young knowledge-based corporate professional managers, all of whom have received high-level academic education abroad and hold master's or doctoral degrees in business administration, with over three years of practical management experience. We are eager to contribute our learning, practice, and insights to society. After long deliberation, the concept of this series took shape, and today it is finally completed and published. We sincerely invite readers to review it!