Chinese Trademark and Culture

Author: Ma Dongqi
Publisher:
Publish Date: 2007-01-01
Features: Trademark culture is a unique and dazzling flower blooming in the garden of Chinese culture. With the prosperity of the market economy, it has increasingly attracted attention. This book focuses on trademarks, exploring them from historical, cultural, competitive, aesthetic, and developmental perspectives. It delves into the hidden depths and scans them comprehensively, interpreting the vibrant and vivid trademark symbols that sustain the survival and growth of enterprises. Open this book, and you will enter a colorful and challenging world of goods.