Small Business Management - The Gateway to Entrepreneurship (12th Edition)

Author: Justin Langneke (USA) Carlos Mur (USA) William Petty Jr. (USA)
Translator: Guo Wuwen et al. United States/USA
Publisher:
Publish Date: 2006-11-01
Features: This book describes the knowledge required for leading and managing a small business, while also reflecting broader concerns: the pursuit of entrepreneurial dreams. Beyond the conventional management of people and various environments, entrepreneurs start businesses to realize their own, their families', and their communities' dreams. Therefore, when writing about small businesses, the individual business lives we describe involve or impact their broader family and community roles and aspirations.