Cultural Roots of Entrepreneurship Orientation - An Empirical Analysis Based on Wenzhou and Guanzhong

Author: Miao Renbing
Publisher:
Publish Date: 2006-10-01
Features: The research approach and framework of this book can be divided into three parts, totaling seven chapters. Part of the book serves as the foundation for the overall perspective, consisting of chapters. In Chapter 1, the introduction, the theoretical perspective of the book's research on the cultural embedding of entrepreneurial orientation is elaborated, the attributes of culture and entrepreneurial orientation studied in this book are defined, and the theoretical origins of the research, the research region, and the rationale for its selection are clarified. The material composition of the research and the logical arrangement of its presentation are also outlined. This part forms the research foundation of the book, aiming to provide an overarching perspective for the entire study and establish the logical framework for subsequent analysis.
Part of the book is the core research section, consisting of Chapters 2 to 6, totaling five chapters. It includes regional entrepreneurial characteristics, cultural traditions, cultural dimensions, comparative studies of entrepreneurial orientation, and the specific relationship research on the cultural embedding of entrepreneurial orientation, ultimately leading to the main conclusions of the book.
The third part of the book is an extension of the core research, consisting of Chapter 7. In this chapter, the cultural foundation of Zhejiang entrepreneurs, the work values of other regions (surrounding Hangzhou and Nanning), and the influence of culture on cross-regional entrepreneurial investment decision-making are discussed and investigated. This aims to apply the cultural embedding of entrepreneurial orientation to broader research fields and to summarize the author's accumulated research over the years on this topic.