Flyer Design - Commercial Promotion Design Manual

Author: Jianming Nan
Publisher:
Publish Date: 2006-11-01
Features: With the increasing competitiveness in the market, commercial promotion design has gradually become the mainstream of graphic design. This book is jointly planned by China Youth Press and Graphic, a renowned Japanese art book publisher, and edited by Jianming Nan, a senior expert in Japanese commercial promotion design. It is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design. It comprehensively introduces the development history, creative methods, design practices, and production processes of commercial promotion design, showcasing hundreds of classic creative cases in commercial promotion. It is a complete and authoritative international textbook for commercial promotion design. In this volume, the author focuses on the production methods of flyers, providing detailed explanations of the basic concepts, creative methods, printing techniques, and distribution of flyers, accompanied by more than 50 examples for illustration. Readers can follow the basic steps to create artistically compelling commercial flyers. This book is the best reference manual for art college students and professional designers.