Wenmai Brand (Make Your Brand Image Unique)

Author: [Japan] Satoshi Akutsu
Publisher:
Publishing Date: Not available
Features: Context refers to the origin, sequence, and relationships. A brand's context includes associations with the brand, background knowledge and information, and the consumption environment of the brand products. Unique brand assets stem from unique brand contexts. By focusing on the context of a brand, companies can inspire its value and vitality by sharing brand knowledge with consumers and jointly understanding the brand's essence, thereby building a distinctive and ideal brand image. The analytical framework for constructing contextual brands revealed in this book is a novel methodology in the field of brand management. The author combines the latest knowledge management theory and strategic brand management theory, using internationally renowned brands as practical research subjects, to demonstrate this innovative theoretical perspective and its application techniques to readers.