Newly Edited Concise Course in Public Relations

Author: Deng Yueying Chen Beili
Publisher:
Publish Date: 2006-12-01
Features: Public relations is an interdisciplinary subject that studies the nature, status, and fundamental operating principles and general methods of public relations. It reflects and summarizes the practical activities of public relations. It is also an applied communication discipline that organizations use to shape a positive image and gain public understanding and support. Additionally, it is a management art for modern organizations to seek internal unity and external development. This book, combined with China's actual conditions, introduces the basic concepts, development history, constituent elements, fundamental functions, working principles, and types of public relations work from the perspectives of theoretical and practical integration, scientific and popular integration. Based on the actual situation of public relations in China, it specifically introduces some commonly used practical knowledge and skills in public relations, demonstrating strong practicality. At the end of each chapter, exercises and reflection questions are provided. Therefore, this textbook is suitable for the needs of universities, colleges, and various training programs, as well as serving as a self-study manual for individuals interested in public relations.