Author: (USA) Mentzer, edited by Wang Haijun, Wang Gaoying, translated by Dong Fengna
Publisher:
Publishing Date: 2006-01-01
Features: Through in-depth research on over 400 books and papers, and interviews with senior executives from 50 globally renowned companies, the authors of this book have summarized 12 driving forces for companies to create practical competitive advantages. It clearly tells readers that the concept of supply chain management is not a trend, but an indispensable strategy for gaining competitive advantages in today's dynamic global market environment.
Supply Chain Management Introduction
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