Modern Enterprise Management Science

Author: Ding Liguo
Publisher:
Publish Date: 2004-09-21
Features: This book has the following characteristics:
1. Comprehensive and Systematic. This book comprehensively and systematically reflects the basic theories and methods of enterprise management in China today.
2. Emphasis on Knowledge Update. This book strives to introduce the latest and most important theories and practical achievements of international enterprise management, as well as fresh experiences in China's enterprise management reforms, into the textbook.
3. Combination of Qualitative Research and Quantitative Analysis. To cultivate and enhance students' scientific analytical and problem-solving abilities in enterprise management, this book not only introduces the basic theories and knowledge of enterprise management in a broad and systematic manner but also provides in-depth explanations of some key regulations and important methods.
4. Strong Emphasis on Theory Linking to Practice. At the end of the book, a selection of classic or the latest case studies from China and abroad are comprehensively chosen for teaching use, further testing and improving students' abilities to analyze and solve practical problems in enterprise management. This also serves to provide reference materials and broaden their perspectives to some extent.