Author: Sun Sanbao (Compiler)
Publisher:
Publish Date: 2005-05-31
Features: Based on the evolving landscape of future marketing and combined with the specific conditions of our country, this book introduces Western concepts and summarizes ands some marketing strategies suitable for Chinese enterprises. Examples include: building a talent team, establishing a talent platform, differential talent management, self-promotion, respecting customers, and 36 other marketing strategies.
Marketing 36 Strategies: A Wisdom Treasury for Marketing Professionals
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