Author: Peng Cheng
Publisher:
Publish Date: 2005-11-14
Features: This book introduces how to find the inherent humor and dramatic elements in product promotion, achieving successful product marketing through the dissemination of the product's natural drama. The book extensively covers how to use humorous and dramatic appeals in the product marketing process. By introducing the classic theories of representative companies of big idea thinking, it enables readers to clearly understand what big ideas are and how to obtain them.
Big Idea - Inherent Drama
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