Intelligence Strategy -- Advertising Media Placement Implementation Method

Author: Chen Liang
Publisher:
Publish Date: 2006-04-01
Features: Nowadays, the competitive environment faced by enterprises is becoming increasingly fierce, and so is the allocation of media resources. The demands of environmental changes have made media allocation more scientific and rational, while the pressure of survival has raised higher requirements for the efficiency of media allocation. This book systematically introduces the basic knowledge related to advertising media allocation and comprehensively demonstrates the process of media planning in practice. It vividly portrays the media communication strategies of renowned enterprises. It provides practical and actionable methods for implementing advertising media allocation, serving as an outstanding business guide for marketing professionals and media operation personnel.