E-commerce Practical Tutorial----New Concept for Higher Vocational and Specialized Colleges in the 21st Century (Finance...

Author: Huang Zhiping, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: After the explosive growth of e-commerce in the year 2000, it entered a downturn. In 2005, however, it once again experienced a vibrant resurgence. Meanwhile, the e-commerce major, which is designed to cultivate talent for the industry, found itself in a state of directional confusion, facing reforms in aspects such as professional positioning, teaching content, textbook development, and practical training methods. The e-commerce major needs to begin its innovative reforms from the level of fundamental conceptual understanding.
The "E-commerce Practical Tutorial" adheres to the following philosophy: E-commerce is a means and tool (the electronic aspect), while business is the essence and core (the commercial aspect). Written from the perspective of e-commerce management, the tutorial strives to form distinct characteristics in terms of conceptual understanding, system structure, content selection, and visually engaging presentation.
The "E-commerce Practical Tutorial" follows the logical flow of e-commerce management processes, comprising four major parts—E-commerce Planning, Website Planning and Construction, E-commerce Operations, and E-commerce Promotion—totaling 16 chapters.