Entrepreneurial Rescue -- A Three-Day Rescue Mission for a Company Facing Crisis, an Almost Impossible Task

Author: Zhang Yiping
Publisher:
Publish Date: 2005-02-01
Features: The eight-part CCTV-2 program "Entrepreneurship Rescue" received positive reviews from audiences during its broadcast from October 8 to 15, 2004. According to viewership analysis, the eight-part "Entrepreneurship Rescue" attracted over 28 million viewers. Some management consulting companies, investment firms, chambers of commerce, small and medium-sized enterprises, and business schools of universities, as well as the Chinese TV station, called and wrote to request the written version of "Entrepreneurship Rescue." The writing style of this book is in the form of a screenplay. The target readers of this book are primarily managers of small and medium-sized enterprises, researchers from consulting and investment companies, and teachers and students from business schools. They have already read too many theoretical books and should not be made to work any harder. A screenplay allows them to read in a very relaxed and leisurely state, absorbing theories and methods effortlessly. Readers can take this book as a business war novel to read, with the only difference being that the stories in this book are real, not fictional. The foundation of this book is a screenplay. TV dramas must consider viewership ratings and what audiences enjoy watching. Ordinary TV viewers, when watching economic programs, what do they like to see? They like to see innovative products or services to satisfy their curiosity; they like to see a story about creating wealth to satisfy their envy; they like to see conflicts, twists, and competition to satisfy their desire for leisure. The eight enterprises selected for "Entrepreneurship Rescue" basically have these characteristics. This book is designed from these three aspects. These eight enterprises, their products or services themselves have a certain novelty, and their industrial background has a strong knowledge element, which can easily stimulate the curiosity of ordinary readers. Each case tells a simplified version of a story about creating wealth, which can easily make ordinary readers feel envious. The book takes the current business environment as the background, full of conflicts, twists, and competition, which can easily make ordinary readers enjoy the pleasure of reading a novel. This book is a case study book.