East Wind Summit Path -- Development History of Contemporary Chinese Language Media Leaders

Author: Jiang Hong
Publisher:
Publish Date: 2006-08-01
Features: This book outlines the development history of the ETV Media Group from small to large, from weak to strong, and summarizes ETV's unique media management and operation concepts. ETV Media Group focuses on two main products: news dissemination and online shopping, with digital new technologies as the supporting platform for media operations. By collaborating with internationally renowned media and global famous investment institutions, ETV quickly penetrated the international media market. Moreover, while operating media, ETV does not forget social welfare initiatives. At the same time as achieving remarkable market performance, ETV has also become widely recognized for its social responsibility. In just a short 15 years of development, the ETV Media Group has grown into a globally influential media conglomerate. It is believed that its development strategies and operational strategies will provide very valuable references for peers in the media industry. This book outlines the development history of the ETV Media Group from small to large, from weak to strong, and summarizes ETV's unique media management and operation concepts. ETV Media Group focuses on two main products: news dissemination and online shopping, with digital new technologies as the supporting platform for media operations. By collaborating with internationally renowned media and global famous investment institutions, ETV quickly penetrated the international media market. Moreover, while operating media, ETV does not forget social welfare initiatives. At the same time as achieving remarkable market performance, ETV has also become widely recognized for its social responsibility.