Winning Through the Seven Deadly Sins - An Alternative Interpretation of Workplace Success

Author: CITIC
Publisher:
Publish Date: 2005-11-18
Features: If you do things the conventional way, you can only expect average results; want to stand out and achieve unexpected success? You need—brand-new perspectives! Pride, jealousy, gluttony, desire, anger, greed, and laziness—these psychological traits and behaviors were once considered human weaknesses in people's eyes, but this book offers a fresh interpretation and definition of them. The author breaks free from the shackles of old beliefs and, through numerous examples, points out that all successful individuals and companies are, to some extent, involved in these seven "crimes." For instance, Nike's success is built on combining its "pride" with customer needs; the burning jealousy of the Pepsi Bear is its endless driving force; and there are Rolls-Royce, Apple Inc., Microsoft, Hertz, Amazon, and Coca-Cola. At the end of each chapter, the author provides relevant warnings and self-exercise methods, teaching people how to transform these seemingly negative psychological traits into positive factors, taking giant strides toward success.