Introduction to the Evaluation of Radio and Television Programs

Author: Zhang Junchang, Wang Zhiyun, Editors
Publisher:
Publish Date: 2006-10-25
Features: This book employs Ajie's logical analytical methods, using concise language to thoroughly elaborate on various aspects of radio and television program evaluation, such as its concepts, composition, methods, elements, and current development status. It is an academic monograph that provides a relatively comprehensive and systematic discussion of the radio and television program evaluation system. The book not only offers theoretical explanations of concepts and methods but also includes vivid case studies, attempting to combine scientific theoretical analysis with lively case dissections. It comprehensively elaborates on the significance, role, and implementation methods of constructing a radio and television program evaluation system, aiming to better serve current radio and television program creation, the establishment of a market-oriented program system, the scientificization of program awards, and the growing spiritual and cultural needs of the audience. When citing the research findings of relevant experts, the book not only lists the academic original works it references with footnotes but also includes their authors along with other references at the end of the book. This serves both as a token of gratitude and as a review of previous research achievements, acting as a summary. The book employs a rigorous logical analytical method, using concise language to thoroughly elaborate on various aspects of radio and television program evaluation, such as its concepts, composition, methods, elements, and current development status. It is an academic monograph that provides a relatively comprehensive and systematic discussion of the radio and television program evaluation system.