Test: Case Study of Multinational Corporations "Failing" in China

Author: Li Hailong
Publisher:
Publish Date: 2003-07-01
Features: As a marketing expert, the author provides a comprehensive perspective on the failures of 11 multinational companies in China, such as Fuji, Procter & Gamble, and Ford, with each failure having its own unique characteristics. For example: the discreet failure of Fuji that left the industry speechless, McKinsey's "Chinese-style" approach, the mixed feelings evoked by the arrival of General Motors, the seemingly respectable McDonald's Uncle, the constant legal disputes of Mitsubishi, the cautious demeanor of the automotive giant Ford, Hanhigh working for Nais, the of Whirlpool, and Philips suing the Chinese people.