Management and Marketing in the Beauty Industry (For Beauty Professionals)

Author: Wang Hai Tang
Publisher:
Publish Date: 2005-10-01
Features: Currently, there is a significant shortage of professionals in the beauty industry who possess both high theoretical knowledge and advanced operational skills. The lack of skilled beauty professionals directly restricts the development of the beauty industry and affects the public's reliance on and recognition of the industry. It can be said that the beauty industry has reached a critical turning point in its development—transitioning from quantity to quality, from general beauty care to professional beauty care, and from Western medicine-based beauty care to traditional Chinese medicine-based beauty care. This urgently calls for the development of higher education in beauty and the emergence of a large number of talents who are proficient in both beauty theory and practical operations, as well as skilled in business management. The management and marketing standards of the beauty industry directly determine whether the industry remains healthy and well-ordered. In light of this, we have organized the compilation of this textbook, Beauty Industry Management and Marketing. The book is divided into ten major parts: Introduction, Operational Strategy Steps for Modern Beauty Enterprises, Management of Modern Beauty Enterprises, Marketing of Modern Beauty Enterprises, Service Etiquette and Professional Ethics in Modern Beauty Enterprises, Establishing a Beauty Salon, Financial Management of Beauty Enterprises, Complaint Management in Beauty Enterprises, Other Techniques in Beauty Enterprise Management and Marketing, and Appendix. The attached Regulations for the Classification and Grading of the Beauty and Hairdressing Industry, drafted by Professor Wang Hai Tang, has been issued and implemented by the Shaanxi Provincial Bureau of Quality and Technical Supervision and is provided for reference by peers.