3DS MAX 8 Chinese Version Film and Animation Advertising Classic Design and Implementation

Author: Wang Shouping, Zhou Feng, Sun Gengxin (editors)
Publisher:
Publish Date: 2007-01-01
Features: This book introduces the design and production of 3D animation film and television advertisements from case studies, with rich illustrations and a step-by-step approach. The book is divided into 14 chapters: Chapter 1 introduces the basic knowledge of 3D animation film and television advertisement production, while Chapters 2 to 14 present the entire production process of 3D animation film and television advertisements in the form of case studies, progressing from simple to complex. The cases selected in this book are practical, representative, and independent, covering various commonly used methods in 3D animation film and television advertisement production. In addition to 3ds Max 8, some cases also utilize After Effects, which is essential software for creating complete commercial advertisements. The book is highly practical, with many production methods and effects frequently used in actual work. The content is detailed, well-explained, and progresses from simple to complex with clear steps. Following the instructions in the book, readers can fully achieve the effects demonstrated in the cases. After reading this book, readers will be able to create 3D animation film and television advertisements meeting professional standards by applying what they have learned. This book is suitable for students of various levels in universities and colleges, film and television advertisement animators, and personal enthusiasts. It can also serve as a textbook for intermediate and advanced technical training courses, and holds significant reference value for professionals in the field of film and television advertisement animation.