Business Ethics

Author: Ni Wenwen
Publisher:
Publish Date: 2007-01-01
Features: Selected from the "Observer" column of China Entrepreneurs. The author is a financial and economic observer with a global perspective. Many of the issues he has observed closely are practical problems that entrepreneurs in various countries may encounter during the development of global business civilization. His keen observation skills and ability to grasp trends will bring new perspectives for business professionals. – Wu Jianmin (President of the School of International Studies)
I believe Wenwen is one of the chief editors who is most connected with the business world among those in the field of enterprise publications. He not only understands the business but also understands the people in it. He has a sincere love for Chinese enterprises. It is precisely because of his perspective and attitude that the words he writes today are very valuable to the Chinese business community. – Ning Gaoning (Chairman of COFCO)
Based on the "Observer" column of China Entrepreneurs, this is Wenwen's second book written for business leaders. In the miraculous rise of China's vast economy, China has yet to produce media that matches its scale. China Entrepreneurs is a persistent pursuer of this; when a large number of outstanding enterprises and business leaders supporting the miracle have emerged in China, few can truly understand and judge them. Wenwen is a leading explorer. Over the years, Wenwen's writing has evolved from being clever and refined to grand and majestic, from focusing on techniques to emphasizing principles, and from a local perspective to a global vision. The value of his writing to Chinese enterprises and entrepreneurs is highly respected by the entrepreneur Ning Gaoning, who has given an accurate evaluation in the preface to the book. Here, I would like to say something special: Mr. Ning Gaoning's preface is worth careful reading by all media professionals engaged in economic and business reporting in China. – Liu Donghua (President of China Entrepreneurs Magazine)
People in the business world are often afraid that commentators will be too idealistic when they comment on themselves. Wenwen's articles on businesses offer comments, criticisms, and advice, making them feel very practical and thought-provoking. People in the business world hope to see insightful analyses of their industry and wish that China's academic and critical circles could provide more useful guidance to businesses. While Wenwen's articles may not completely solve these problems, his intentions are kind and his perspective touches upon these issues in many ways. I think it is a good start.
Today, people in the business world face different goals and demands from various sides. Wenwen's articles focus on the fundamental health development of businesses, which is precisely the condition for businesses to achieve more goals. This reflects his deep understanding of the business environment. – Ning Gaoning