The Enlightenment of British Brands - (188)

Author: Qū Yúnbō
Publisher:
Publish Date: 2007-01-01
Features: Insights from British Brands, Tracing the Development Path of Top British Brands, Seeking the Growth Road for Young Chinese Brands. 20 Cases, 10 Insights. "Brand" has long been one of the most popular terms in the UK. British companies possess refined brand expertise, with extensive experience in brand creation, maintenance, and development. British academia holds advanced brand concepts, providing the global business community with a knowledge system for brand management. This book explores ten steps—conquering the heart, association, recognition, experience, values, responsibility, temperament, communication, personality, and brand equity—each featuring two strong British brands as case studies for in-depth analysis, offering readers a comprehensive understanding of British brand strategic thinking. Anyone who feels brands influence their perception and behavior, anyone who dreams of creating exceptional brands, and anyone who believes in the power of brands are the intended readers of this book. Insights from British Brands, Tracing the Development Path of Top British Brands, Seeking the Growth Road for Young Chinese Brands. 20 Cases, 10 Insights. "Brand" has long been one of the most popular terms in the UK. British companies possess refined brand expertise, with extensive experience in brand creation, maintenance, and development. British academia holds advanced brand concepts, providing the global business community with a knowledge system for brand management. This book explores ten steps—conquering the heart, association, recognition, experience, values, responsibility, temperament, communication, personality, and brand equity—each featuring two strong British brands as case studies for in-depth analysis, offering readers a comprehensive understanding of British brand strategic thinking.