Research on the transformation of Zhejiang merchants

Author: Lü Fuxin
Publisher:
Publish Date: 2006-12-01
Features: This book is a significant outcome of the research on the transformation of Zhejiang merchants, including 20+ papers such as an analysis of the "individual-collective" characteristics of Zhejiang merchants—subjectivity analysis with Chinese significance; the transformation of Zhejiang merchants from business entrepreneurs to strategic entrepreneurs; an examination of the entrepreneurial characteristics and transformation paths of Zhejiang merchants from a cultural perspective; and the transformation of Zhejiang merchants' entrepreneurial behavior from an international perspective.