Interactive advertising creative and design

Author: Liu Wenpei, Ying Yilun
Publisher:
Publish Date: 2007-01-01
Features: This book systematically introduces the development and achievements of interactive advertising over the past few years. Chapters 1 and 2 cover the fundamental theories of interactive advertising, primarily discussing the origins, definitions, development, research content, and future trends of online media and interactive advertising. Chapters 3, 4, and 5 focus on the artistic aspects of interactive advertising design, providing an in-depth exploration of the new concepts and ideas brought by online advertising, as well as a detailed analysis and research on the planning and creativity of online advertising, the artistic design of web interfaces, and their constituent elements. Chapter 6 presents practical examples of interactive advertising design, with all the cases being successful works of Shanghai Anson (China) Co., Ltd. in recent years.
The book Creative and Design of Interactive Advertising boldly adopts a combined approach of academia and industry, co-authored by professional faculty from Communication University of China and leading industry elites in interactive design—Shanghai Anson (China) Co., Ltd. It strives to integrate theory and practice, allowing readers to gain both theoretical enlightenment and a deep appreciation of the real-world atmosphere of design firms. This book is suitable for professionals and students in the fields of interactive design, digital art design, multimedia art design, and related disciplines, including researchers, teachers, graduate students, and senior undergraduate students, as teaching materials or reference books. It can also serve as a learning and reference resource for designers in professional design companies.