Marketing and Advertising Planning Tutorial

Author: Qiao Jun
Publisher:
Publish Date: 2003-08-01
Features: This book includes 12 chapters: Introduction, Marketing and Advertising Planning Procedures, Marketing and Advertising Budget Planning, Marketing and Advertising Proposal, Market Research Planning, Customer Relationship Management Planning, Marketing and Advertising Target Planning, Advertising Media Planning, Product Strategy Planning, Pricing Strategy Planning, Channel Strategy Planning, Marketing and Advertising Effect Measurement.