Cross-Cultural Communication in a Global Workplace (Third Edition)

Author: (USA) Wan, (USA) Bimer, Introduction by Zhuang Enping
Publisher:
Publish Date: 2006-10-01
Features: Economic globalization has not only changed corporate operations and management but also made interpersonal relationships more complex. Among these changes, cultural conflicts arising from cultural differences have become the biggest obstacle in cross-cultural communication and one of the main reasons for the failure of cross-border mergers. Both authors of this book are experts in cross-cultural business communication. They combine cross-cultural research with business communication, pioneering the field of cross-cultural business communication. The book uses the background of multinational companies to comprehensively explain cultural differences in cross-cultural contexts and proposes a series of effective cross-cultural communication techniques. The book is highly instructive and practical, with numerous case analyses that can effectively improve readers' cross-cultural communication skills and resolve cross-cultural conflicts in globalized work environments. The book has been very popular in the United States and is one of the most popular textbooks for management and MBA programs.