Business English Reading

Author: Liu Baocheng, Jiang Chun (editors)
Publisher:
Publishing Date: Not available
Features: This set of books is divided into two volumes, covering eight business topics, all written in English. Each article consists of three parts: (1) Article introduction; (2) Reading appreciation; (3) Annotations and explanations. It is self-contained and attempts to introduce new knowledge, developments, and concepts in a specific field of business. The central title for each business topic is:
—Managing into the 21st Century
—Communications, Communications, and Competence
—Borderless Business Warfare
—Doing Business Across Borders
—Navigating Multiculturalism
—Living in the Vibrant World of Advertising
—Letting Figures Talk in the World of Finance
—The Art of Marketing: Sense and Sensitivity
—Living and Surviving Under the Law
—Living and Surviving Under the Law
The positioning and features of this series of readers are designed specifically for third- and fourth-year English majors at universities, serving as supplementary reading materials for English extensive reading courses. They can be completed within two years. This series can also be used as reading materials for undergraduate and graduate students in Business English programs, as well as for advanced business English courses for MBA students. Additionally, it is an ideal reading material for overseas business training, degree study training, and corporate business English training. Candidates preparing for the BEC exam, business qualification exams, or other business-related overseas exams can use this book as a systematic supplement to business knowledge and to improve language reading skills. Students below or above university level, as well as English enthusiasts working in the business field, can also read this series.
The features of this series are:
—Simple and easy-to-understand language, covering essential vocabulary in various aspects of business English;
—Rich and engaging content, encompassing all aspects of the business field;
—Authors with expertise in both business knowledge and language, combined with practical teaching experience in theory and practice;
—A "double-edged sword" approach—learning both language and business simultaneously.